This brief asked me to create a playful social-media campaign for a unique ECCO product launch. The challenge was blending existing photography with animation and bold layouts to bring the product’s personality to life. I designed the visual system — including animation, layout, and motion direction — making sure every asset felt light-hearted and on-brand, yet still sharp and considered. One of the animations pulled in over 3.5 million views, becoming a highlight of the campaign. Throughout, my aim was to spark curiosity, boost engagement, and help the product stand out in busy digital feeds.

I’ve selected a few assets to show how the campaign rolled out across different social formats.