This brief asked me to create a playful social-media campaign for a unique ECCO product launch. The fun challenge was mixing existing photography with animation and bold layouts to bring the product’s personality to life. I developed the visual system — animation, layout and motion direction — making sure every asset felt light-hearted and on-brand, but still sharp and considered. One of the animations ended up pulling in more than 3.5 million views, which became a real highlight of the campaign. The aim throughout was to spark curiosity, boost engagement and let the product stand out in busy digital feeds.

I’ve chosen a few selected assets to show how the campaign was rolled out across various social formats.