With over a decade of experience across leading London agencies and international freelance roles, I’ve worked on digital, social, and campaign design for brands including Netflix, Universal Music, Clarins, ECCO, and NatWest. While my focus is digital design, I’ve also delivered print collateral and supporting offline assets when needed. My practice spans branding, digital design, illustration, typography, layout systems, and motion, along with toolkits, guidelines, and multi-platform campaigns across a range of sectors.

I’m known for bringing clarity, structure, and thoughtful craft to every stage of the design process. I also use AI in practical, low-key ways — for example, extending images to fit tricky formats. Drawing on the ‘AI and Graphic Design’ training I’ve undertaken, I use these tools to speed up the production side of projects, giving me more time to focus on the creative work, while the judgement, craft, and final execution remain entirely human.