With over a decade of experience across leading London agencies and international freelance roles, she has worked on digital, social and campaign design for brands including Netflix, Universal Music, Clarins, ECCO and NatWest. Although her focus is digital design, she has also delivered print collateral and supporting offline assets when needed. Her practice spans branding, digital design, illustration, typography, layout systems and motion, along with toolkits, guidelines and multi-platform campaigns across a range of sectors.

Helen is known for bringing clarity, structure and thoughtful craft to every stage of the design process. She also uses AI in low-key, practical ways — extending images for tricky formats, exploring early directions and speeding up parts of the process — drawing on the ‘AI and Graphic Design’ training she’s undertaken to keep her practice current, while the judgement, craft and final execution remain entirely human.