007 x Swatch
This project centred on supporting the launch of Swatch’s No Time To Die watch — a limited-edition piece created for Q, the brains behind Bond’s gadgets, released in line with the film in 2021. The focus was on crafting the supporting backgrounds and visual assets that framed the watch across digital placements, in store and OOH. The goal was to create visuals that felt premium and cinematic, rooted in Bond’s world yet still true to Swatch’s playful, modern identity.
Alongside the hero launch, three further designs were produced for watches created as part of a retrospective capsule collection inspired by classic Bond films. Each took cues from original posters and title sequences while maintaining a consistent visual language across the wider range.
Moonraker (1979)
License to Kill (1989)
The World is Not Enough (1999)
